Market Quality
The first gate tests demand, not the asset. We are underwriting the market before we underwrite the building: if the submarket cannot support durable rate growth, no amount of operational skill will manufacture it. Supply pipeline is weighted as heavily as current performance — a strong RevPAR today means little against three branded openings in twenty-four months.
- RevPAR above $120
- Occupancy trend positive over trailing 3 years
- ADR growth outpacing CPI
- Limited new branded supply in the pipeline
- Proximity to durable demand generators
- Single-employer or single-event demand base
- New supply exceeding 10% of existing keys
- RevPAR growth driven by one non-repeating year